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<The Super Bowl, in American culture, could be considered the most important day of the year. It is the most watched American TV special and companies each year try to create buzz with commercials. Companies can poor as much as 5 million dollors into a 30 second clip to be able to display their brand says, https://money.cnn.com/2018/02/01/news/companies/coca-cola-super-bowl/index.html
Every year brands battle it out to see who can have the best commercial in hopes of a spike of interest in their company.
According to fortune, “Companies spend so much on Super Bowl ads chasing the same hope: that after the game, people will be talking about them.” http://fortune.com/2016/02/07/super-bowl-ads-spend-millions/
However one could ask, do superbowl commercials really help create a “buzz”? Well according to https://www.gsb.stanford.edu/insights/do-super-bowl-ads-really-work “Pepsi and Coca-Cola — clear competitors — both have advertised annually in the Super Bowl. Hartmann said that if both decided not to run Super Bowl ads, it could open up airtime to less-established rivals. And it is quite possible that such a competitor could make considerable gains in consumer awareness of their product with a memorable ad.”
So in this data story you will see how Super Bowl commercials affect google trends for companies sucha as Pepsi and Coca-Cola.
So in conclusion from our data, we can see that Super Bowl commercials create a really small buzz.